What's in store for SEO in 2022?

Get ahead of your competitors

We asked SIXTY-SIX! of the world's leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors throughout the year.

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Learn from some of the very best in SEO, in conversation with David Bain.

All available, all free. Choose any title to learn an actionable tip for 2022.

EVALUATE

Modern SEO

Izabela Wisniewska

Creatos Media Limited

Get your basics covered first

Natalie Arney

Freelance SEO Consultant

Don't forget the basics - but also make sure you monitor Javascript

Laura Hogan

Owner, Sweet Digital

Stop being a magpie and focus on what actually moves the needle

Alina Ghost

SEO Manager at Debenhams

Go Big, Go Bold, Go Against SEO

Sante J Achille

Search Marketing Specialist

Modern SEO is similar to Heisenberg's uncertainty principle in quantum mechanics

Strong foundations

Jono Alderson

Special Ops @ Yoast

Compete on technical quality, and stop re-building things

Fili Wiese

SEO at Search Brothers

Rubbish in, Rubbish out

Billie Hyde

Senior Account Manager at The SEO Works

Don't leave accessibility out of your SEO Strategy

Amel Mehenaoui

Head of SEO - Puffy

Start optimizing for accessibility

Barry Schwartz

RustyBrick, Inc.

Make Google embarrassed that your site isn’t ranking for your target terms

Prioritise

Kerstin Reichert

SEO and Content Lead at SeedLegals

Convince your stakeholders to make SEO a priority

Lidia Infante

BigCommerce

Benchmark your search market to find the quick wins

Lukasz Zelezny

SEO Consultant

SuperGAP analysis: Using your competitor’s rankings to guide your SEO success

Michael Bonfils

Managing Director SEM International

Tailor your SEO content strategy around your first party data

Kevin Gibbons

Re:signal

Forecast your projected SEO success based upon business metrics

Keith Goode

Cox Automotive

Prioritise your SEO business funding efforts based upon level of effort, over level of impact

PLAN

Site structure

Luke Carthy

Ecommerce Growth Consultant

Have an SEO-friendly taxonomy to maximise traffic to your product listing pages

Jonny Ross

Digital Marketing Strategist

Mark up your website with every bit of Schema that you can

Crystal Carter

Senior Digital Strategist at Optix Solutions

Use structured data strategically to build SEO resilience in a rapidly changing SERP

Martha van Berkel

CEO at Schema App

Use structured data to highlight the uniqueness and specificity of your content

Joy Hawkins

Sterling Sky Inc

Make sure that all your important pages have a square photo near the top of the page

Marcus Tandler

Chief Evangelist @ Ryte

How to deal with index bloat

Keyword research

Paige Hobart

ROAST

GOOD keyword research has never been more important

Orit Mutznik

Director of SEO at DataCamp

Combine keyword research and keyword clusters with your internal linking strategy to increase your page relevancy

Mike King

Managing Director , iPullRank, LLC

Map keywords to personas and user journeys

Eli Schwartz

Product Led SEO

Stop focusing on keyword research

User behaviour

Hellen Benavides

eCommerce experience & SEO lead

Focus on user experience and SEO success will follow

Aiala Icaza Gonzalez

SEO Director at Reflect Digital

Focus on human behaviour

Mindy Weinstein

CEO Market MindShift

Intent is the direction that the search engines are going in

Chris Green

Torque Partnership

Adopt an "intent-first" mindset

Helen Pollitt

SEO Manager at iTech Media

Employ intent mapping for every core page on your site

Kristina Azarenko

SEO Consultant & Founder at MarketingSyrup Digital Inc.

The user experience trend is getting stronger

Duane Forrester

VP, Industry Insights - Yext

Use Intent and user experience to grow revenue and increase success

Pam Aungst Cronin

President, Pam Ann Marketing & Stealth Search & Analytics

The debate is over; mobile UX is officially now part of SEO

Motoko Hunt

President, International Search Marketing | AJPR

Stop reacting to each Google update and instead, pay attention to local audiences

DELIVER

Content creation

Maret Reutelingsperger

Founder at Mobe Digital

Create topic clusters that talk to each other

Jo Juliana Turnbull

Freelance Marketing Consultant

Combine Tech SEO and Topic Clusters for maximum results

Barry Adams

SEO Consultant, Polemic Digital

Create something of value that your competitors can't replicate

Heba Said

SEO Specialist Freelancer & Consultant

Never forget that your job is to help searchers get the answers that they’re looking for

Brianna Anderson

Founder, BEAST Analytics

Answer your customers' questions efficiently

Rejoice Ojiaku

Incubeta NMPi

Originality is overrated, don't force it if it doesn't come naturally

Lily Ray

SEO

Focus on actual expertise as part of your content strategy

Koray Tuğberk GÜBÜR

Holistic SEO & Digital

Focus on semantic SEO and natural language processing

Links

Bill Hartzer

CEO, Hartzer Consulting

Review the tiered links to your website & the tiered links to your competitor's

Bibi Raven

Founder of Bibibuzz

Focus on Businesses, Not Content Creators When it comes to link building

Stacey MacNaught

Director, MacNaught Digital

Cut reliance on cold outreach and start thinking about assets that drive inbound links

Keep an eye on the SERP

Omi Sido

Senior Technical SEO at Canon Europe

Use the SERPs as your best and most up to date SEO tool

Gus Pelogia

SEO Lead at Teamwork

Brand will become a more important part of the user journey, as well as Google's understanding of your company

Jason Barnard

KALICUBE SAS

Educate Google about your brand

Paul Andre de Vera

Search Marketing Global Lead @ Workday

Create semantic content using the Google SERPs

Dixon Jones

CEO Inlinks, Majestic Brand Ambassador

Do not ignore Passage Indexing

Greg Gifford

Vice President of Search at SearchLab Digital

Optimize your business for Google My Business

Maria White

Kurt Geiger

Align your Google Business Profile with SERP features to better serve user search intent

Roxana Stingu

Head of Search & SEO - Alamy LTD

Image Search for ecommerce websites is becoming increasingly important

CANI

Analytics & testing

Andrew Cock-Starkey

Founder, Optimisey

Learn to love Google Analytics

Olga Zarzeczna

SEO Consultant at SEOSLY

Add Google Search Console to your essential everyday SEO toolkit

Emily Potter

Head of Customer Success at SearchPilot

If you aren’t testing you need to start - if you are testing, you need start testing with your CRO team

Aleyda Solis

International SEO Consultant

Take your SEO to the next level with SEO Testing

Luis Rodriguez

Global SEO Growth Lead at Uber

Use Agile for SEO testing

Dan Petrovic

Director, DEJAN Marketing

How to get more clicks without ranking higher

Antonella Villani

Organic Performance Associate Director

Look beyond the value of the click

Next gen tech

Lazarina Stoy

Tech SEO Analyst, Skale

Find opportunities for embedding machine learning into your processes

Nik Ranger

Senior Technical Lead at StudioHawk

Start getting comfortable with JavaScript rendering

Bastian Grimm

CEO at Peak Ace

Are you prepared for Platform-less, serverless SEO on the edge?

Nick Wilsdon

Founder, Torque Partnership

Serverless applications that run on the edge are going to be the future of enterprise SEO deployments

Pass the baton

Si Shangase

WorldRemit (Previously Havas Media)

Focus on the next generation of SEOs

Choose Your Own Learning Style

Video

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2022 playlist.

Podcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2022 is available now via all the usual podcast platforms

Spotify Apple Podcasts Google Podcasts

Book

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

Amazon US Amazon UK

EXTRA CONTENT | Watch the Launch Event for bonus tips!

On December 7th 2021, we hosted a 4-hour book launch webinar, broadcast live on YouTube.

Thirty-six of the book’s contributors joined David Bain, and some of them didn't just talk about their Number One actionable top for SEO in 2022, but they also shared a second (and sometimes a third!) tip for SEO in 2022.

Watch the livestream recording, or read the livestream launch transcript, for even more SEO tips - ones that you won't find in the book.