What's in store for SEO in 2026?

This year, we asked ONE HUNDRED AND SEVENTEEN! of the world's leading SEOs to share their number one actionable tip for 2026. Check out our SEO in 2026 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year.

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Learn from some of the very best in SEO, in conversation with David Bain.

Need more? Check out SEO in 2026: Additional Insights

A Majestic series that complements the original SEO in 2026 podcast, video series and book.

See all bonus episodes

Building an SEO Friendly Business

Keith Goode

Sell resilience and become the glue that holds an organization together

Jack Chambers-Ward

Diversify your revenue streams to survive the zero-click era

Ben Howe

Guide your business into the agentic unknown

Adrijana Vujadin

Change your approach if you want to score high-paying clients

Nikolas Monti-Potsolakis

Utilise SEO to tackle highly regulated industries

Charlie Whitworth

Stop worrying about what it’s called, worry about what you need to do

Brand SEO

Ashley Liddell

Make your brand front-of-mind in any conversation online

Joshua Squires

Make friends with brand marketers

Aleyda Solis

Become worthy of citations

Sukhjinder Singh

Aim for recognition over rankings

Otuto Umeji

Rank in the mind, not on the SERP

Christian Rigg

Build brand associations

Joseph Kahn

Go beyond backlinks to gain authority in the new algorithm

Ramona Joita

Strengthen your brand

Preparing for AI

Pam Aungst Cronin

Prepare for a world where AI is your primary audience

Martha van Berkel

Develop an interconnected data layer to show up and be understood by AI

Olesia Korobka

Create your own knowledge graphs to improve your online presence and optimize your output

Itamar Blauer

Keep track of how AI user agents are accessing and navigating your website

Chris Green

Make your content interpretable, not just crawlable

Nik Ranger

Don’t be a passive subject of AI's opinion; become an active engineer of its understanding

Building AI Visibility

Garrett Sussman

Navigate the probabilistic world of AI search

Jason Barnard

Master AI visibility by understanding the Algorithmic Trinity

Mark Williams-Cook

Identify searches that need grounding to focus your AI strategy

Damien Robert

Re-order your content for search dominance

Dani Leitner

Tidy up your online presence for the eyes of AI

Rose Tero

Optimize your AI shadow

Winning the AI Game

Sante J. Achille

Learn how to learn

Rana Abu Quba Chamsi

Learn, test, and increase productivity with AI

Giulia Panozzo

Turn AI from a problem to a partner

Victoria Olsina

Customise AI to automate your processes

Is AI Worth It?

Nikki Halliwell

Get visible with the VISIBLE framework

Olga Zarr

Succeed in AI SEO with SEO fundamentals

Gordon Meagher

Take it back to the old school

Bill Hartzer

Follow traditional SEO best practices

Simon Cox

Focus on what hasn’t changed

Nitin Manchanda

Stop chasing what’s new and start mastering what’s timeless

Anthony Barone

Avoid shiny toy syndrome

Greg Heilers

Don’t throw away all of your best practices

Tin Đudajek

Keep doing proper SEO

Audience Insights

Travis Tallent

Learn who your audience is and find out where they are

Emina Demiri-Watson

Focus on your audience to avoid getting bogged down

Lazarina Stoy

Understand your users through research and query semantics

Casie Gillette

Get hyper-specific about your ICP

Izabela Janczak (Wisniewska)

Learn more about the generation you’re targeting

Ryan Jones

Be in the right place at the right time

User-First SEO

Ashley Segura

Make your content into assets by creating for the user

Sanja Markovic

Integrate with UX to create content for real people

Ebere Cecilia Jonathan

Prioritise the person beyond the screen

Vince Nero

Slow down and keep your eyes on the end user

Melissa Popp

Stand out and survive by focusing on user intent

Will Slater

Make your writing into mixtapes, for real people

The Ever-Changing Customer Journey

Eli Schwartz

Switch seats with your customers to discover how they search

Becky Simms

Investigate your audience, and discover how user intent is changing

Gianluca Fiorelli

Expand your understanding of clustering

Christopher Hofman

Discover where AI is going to fit into your customer journey

Andrew Stubbs

Redefine discoverability and understand your consumers

Embracing Communities

Erin Simmons

Find a community where you can start showing up for your audience

Chris Meabe

Create your own branded subreddit

Jon Mest

Get human users talking to build authority with AI

Tory Gray

Build community to together the worlds of AI and SEO

Multimodal Content

Myriam Jessier

Make sure machines truly see your brand and your product

Desmond Boateng

Get more value from your visuals

Katherine Nwanorue

Produce content in the mediums that surface in AI-driven results

Irina Papuc

Think multimodally

Harnessing Human Expertise

Greg Gifford

Write from real, authentic human experience

Isa Lavahun

Earn your authority through real, human expertise

Valentina Stragliotto

Show expertise and trustworthiness through high-quality content

Ahmed Bhula

Utilise SEO but preserve the human element

Rosemary Osuoha

Share your research findings to reach more users

Quality Content

Araminta Robertson

Zero in on bottom-of-funnel

Anna Bravington

Be proud of what you are putting out into the world

Sara Fernández Carmona

Make your value clear and undeniable as soon as your page is opened

Tom Winter

Focus on genuine EEAT to determine what valuable content looks like

Pieter Serraris

Refocus on topical authority

Andreas Voniatis

Produce meaningful research to stand out in AI search

Joe Hale

Unlock revenue potential by building collection pages

Alex Moss

Raise your editorial standards

Digital PR

Annabelle Sacher

Leverage digital PR to unlock AI search visibility

James Brockbank

Get the press talking because AI will be listening

Eva Cheng

Align social and content to boost your digital PR

Charlotte Crowther

Bring together your traditional, digital, and brand PR

Technical SEO

Jono Alderson

Don’t accept a janky website

Iva Jovanovic

Strengthen your foundations with technical SEO and user experience

Arnout Hellemans

Show AI crawlers what you want them to see

Kaspar Szymanski

Put your best foot forward with consistent data

Simone de Palma

Avoid client-side routing and rendering

Global vs Local SEO

Lau Miguez

Treat individual markets individually

Gemma Fontané

Stand out in any region through better personalisation

Cathryn Stormont

Maintain traffic through local SEO

Montserrat Cano

Focus on the strategies that scale

An Omnichannel Approach

Ed Ziubrzynski

Step outside the comfort zone of traditional platforms

Sean Barber

Expand your horizons beyond Google

Ivana Flynn

Diversify to survive

Mathilde Høj

Integrate your approach to search behaviour

Crystal Carter

View AI search as an opportunity to plug the gaps in your digital footprint

Filipa Serra Gaspar

Improve retention and conversion through App Store Optimization

Always Be Testing

Andrew Cock-Starkey

Do some testing

Yordan Dimitrov

Embrace change and test relentlessly

Julia-Carolin Zeng

Monitor, test, and adjust

Kyle Rushton McGregor

Amidst all the changes, stay focused on your numbers

Folashade Uba

Stop reacting; start predicting

Marco Giordano

Find more data elsewhere

Dan Taylor

Leverage your analytics platforms more effectively

Krzysztof Marzec

Combine the powers of SEO and Google Ads

Priya Verma

See the bigger picture through BigQuery

Better Metrics

Marta Szmidt

Target AI search visibility with new metrics

Andy Mollison

Track more than basic keywords

Dixon Jones

Don’t trust the data

Ray Saddiq

Be both discoverable and recognisable

Personal Development

Helen Pollitt

Invest in your skillset to advance your career

Sarah McDowell

Surround yourself with the right people

Manuel Madeddu

Be flexible and prepare to adapt

Petra Kis-Herczegh

Embrace scepticism and think more critically

Jade Pruett

Forget best practices and get curious

Reena Bowden

Make yourself discoverable and stay agile

Taylor Kurtz

Stop obsessing over AI

Michael MacMillan

Escape the backlog

Need more? Check out SEO in 2026: Additional Insights

A Majestic series that complements the original SEO in 2026 podcast, video series and book.

See all bonus episodes

Choose Your Own Learning Style

Video

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you.

Watch all of our episodes, FREE, on our dedicated SEO in 2026 playlist.

Podcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

SEO in 2026 is available now via all the usual podcast platforms

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Book

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

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What's in store for SEO in 2026?

Learn from some of the very best in SEO, in conversation with David Bain.

Need more? Check out SEO in 2026: Additional Insights

Need more? Check out SEO in 2026: Additional Insights

Choose Your Own Learning Style

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Book

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