Unlocking Brand Potential with Majestic

Olesia Korobka says: "Hello, I'm Olesia Korobka from fajela.com, and I'm here for one single reason: to talk why I love Majestic and how I use it in my work."

Why do you use Majestic?

"Because it helps me find the sources for my clients and people I work with to place the information about their brand online so and to help them with their narrative, for their target audience to be perceived in the right way."

So what sorts of businesses are you talking about there?

"I work with startups, and what startups have a problem with is understanding where they can place the information about their product or their service, because it is often very new, and it is very hard for them to research all single source out there. There are lots of websites, and it's not always evident which will be the best for them, and the budget is sometimes very limited, so you want to focus on something that really brings results to your business, and Majestic has very helpful features that help me build this list of possible solutions for them."

What information within Majestic do you tend to look for for your clients?

"What I do, I do competitor research. When you post their competitors websites, which is not always good for startups or not the case for them, because sometimes they don't really have that many competitors. It may be something really, really new. So what I do try to find Majestic has, I think maybe it's their proprietary feature. I have not seen it as well, but built in other tools. So they have this Topical Trust Flow layer where you can search for the sources and the and the mentions and citations and other websites within a particular topic, and it narrows your research quite a bit.

If you have an Agriculture Farm, you don't want to publish about something that is totally unrelated, like about I don't even know what, but something like in beauty industry. So these are not intersecting. You want to narrow your research and find the best sources within a particular topic, especially now with AI that are narrowed down to rocks and all other things. So you don't want to cover everywhere. You want to see where your target audience may be, and also you want to be very relevant to that target audience. So they are two layers in that."

So you started off by talking about competitors there. How do you go about conducting competitor research on Majestic.

"You just place their website in there and see where they have the information about themselves and how it works for them and how it is related. Sometimes in very competitive industries, you can see if they have some interesting blogs about them. So do they do anything outside of the best practices and how they do that? What are their anchors that they use? What is their narrative, where they like to post more about them, and how it is all interlinked? Do they do tier two? Because Majestic lets you find that, unlike many other tools,"

That's tier two links that you're talking about?

"Yeah, with Majestic you can actually see how all the backlinks within a website are interconnected. And can even, I think, quite far away and from the tier one, and how they are interconnected. And sometimes you see these vast networks which are targeted at the single purpose to rank for a particular keyword ."

Okay, so what do you do with this information? So you've done all this competitor research, how does it help to direct the strategy that you recommend for your clients?

"Well, we have several goals, usually that we are trying to reach. One of them is ranking on Google, of course, but the other one is the narrative that we want to be surfaced all across the platforms, including Google AI overviews and including the AI Chatbot. So to say you don't always need to rank for some word, but you need to have this information density of your narrative and of your brand online, and you want to have the positive and real facts about your company or your personal brand to be available."

I love that phrase there, the information density of your narrative. So what you're talking about is obviously building your own story and having that story discovered in multiple places online and places where your audience reside. So how do you go about doing that, and which places online are you talking about?

"We were talking about competitive research. So of course, I look at what the competitors are doing open. People, not necessarily competitors, but people in the same industry, who I like, who I see that they are doing really great job. So why not copy their best practices and their best solutions? Partially, you cannot copy everything because you are you. Yeah, you should be a bit different and unique, but you can copy a few strategies and adopt them to yourself and to your particular needs.

Also, sometimes they will not be able to find the resources if they are not using Majestic which are topically relevant. It's not always that your target audience will be using them heavily, but they will help you to build that relevance and to get more information about yourself online. Also in the long run, when you are working with the topically relevant resources, they are sophist in the search as well, and they are adopted by AI bots or whatever they are called.

So how does using Majestic help build confidence that you're focusing on the right topics for the brand that you're working for?

"So this topic adherence, I look at the resources and Majestic also has these metrics, Trust Flow, Citation Flow, you know that they are relation to each other, will mean a better quality resource and slightly worse quality research. It kind of lets you understand if the resource is more spammy or less spammy, and it helps quite a bit, because you can just focus on those that have better metrics, if there are too many of them, right, and have this list and focus on them first before you go to everywhere else.

Majestic also has this feature called Related Sites . So if you found a real gem of the websites and you want to find similar ones, either for the information, for your brand, or for whatever other reason, so you just use this tool related websites, and it gives you lots of information about which are actually similar to that. And this is really helpful. It's so it's helps you save your time so much and to find lots of good resources. Straight away, many people are stuck. They look at the internet and they get lost immediately.

The most often question I get, where can I publish the information, the article, my PR sources, or whatever else I just don't know. There are too many websites I am getting lost. So you just find a good source and paste it into the Majestic tool related sites, and you get all the other sources that you can use for your brand. It's so easy. "

So is that your favorite feature in Majestic?

"Yeah, I guess so. Another my favorite feature is where they let you see the networks of the websites that are built and track what is built and how it is interconnected. I like the Link Graph that you can see in Majestic from the links. I don't think anyone has it at all. So I think Majestic is quite unique about that you have a website and you can see the graph of all their links and navigate across the graph visually. Many people are visuals, so it's like very easy for you to research and to understand how it's all interconnected there."

So what would you actually do with that information, though, because it's great to see something visually, but what impact does it have on your customers?

"You can analyze the strategy of other websites, and you can see where's the gap of the website which you are working with. So you analyze the competitors, you analyze your own website, and you can understand what is missing or what is overweight.

Sometimes people are too heavy on some particular link building, which is not really a good practice, and against Google's guidelines, they don't understand why they don't have any results. When you have this graph, you can visually see it, and you can also show it to the people who don't really understand SEO link building. And it's pretty intuitive in itself.

So you tell them, see you have this website, and you have built the backlinks with only one anchor, and it is commercial, and you are not ranking for this keyword, but it's your seed keyword. So maybe you should not build these kind of backlinks and focus on something more natural, or build your brand instead, or get information about your brand and how it helps to solve your customers problems, and all these kind of normal things that will help you rank eventually, and this particular practice where you've ordered some like 10 or 20 backlinks from some agency with one anchor, and it drowned your ranking. So maybe you should not do that anymore, and it's very visible."

And drown your rankings. You also say that Majestic helps to deal with negative PR. How does it go about doing that?

"Yeah, so you can see the backlinks and see when they appeared in the index. Also in Majestic, you can see if they are from the same IP subset , so often people who are doing negative SEO on you on their proprietary websites, they are very cheap, and they keep them on the same IP. So sometimes you can just disavow them by one IP, and it might be very easy for you to do. And so you can discover who is doing, what is doing and who it belongs to. So it gives you kind of information on who is ordering that on you or building that on you.

Another one is that you can most all other backlinks that you can see there. You can also try to find the information where you can outweigh all the negative by building more positive and more truthful information about yourself. So sometimes, and it happens more often now, people might get attacked personally by negative mentions, negative attacks and lots of depends and hacked backlinks and whatever else built on them, the real information about themselves, it gets lost, and they want to build something reliable about themselves and show their narrative, show their story as you call it so Majestic, will help you to find the sources where you can actually do that and find the sources behind the negative PR attack, and you can also deal with them further on."

So how does Majestic fit into your workflow? I mean, are you using it every day? And what other software are you using around it just to make your workflow as efficient as possible?

"Sometimes I'm just recommending it for people to use. So I'm not using it every day. I'm using it initially the research, and sometimes when I'm consulting someone, I tell them, You should go buy Majestic, and I help them to set it up, because they can track it for themselves. I prefer not to keep the information on my personal account.

But when I do use Majestic, I'm using it initially during the research, and I'm using it in the middle to see how things are going, and at the end, at the reporting period, so to say, to understand how it worked, and if track is working fine and like, not just for reporting things and further analysis. Should we have more sources, or is it enough of what we already have?"

So you're obviously an independent consultant with lots of startup type clients. If there was someone in that scenario thinking of signing up for Majestic, what would be the number one reason why you would suggest why to do it?

"Because it's one of the best resources for building the information about your brand and for building your brand online. So you cannot even do that without Majestic normally, it's very affordable and it's very easy to navigate. The interface is very intuitive, and they have lots of nice tools that will help you the surface the right information about your brand online to and to stand out on the market. To be visible. Everyone wants to be visible. It's so hard. Majestic will help you to be visible or to keep visible."

Olesia Korobka is a SEO Entrepreneur at Fajela, and you can find her over at fajela.com