Backlink Checker for SEOs and Digital Marketers
The Majestic.com Backlink Checker is an SEO tool designed to deliver detailed and accurate backlink profile data (inbound links). As an SEO you are constantly on the lookout for link building opportunities. And rightly so - links are a key factor in how the Search Engines rank pages. If you're a Digital Marketer, you are keen on boosting brand awareness. Our Trust and Strength Metrics will help you identify the most powerful domains and web pages for Link Building, in a matter of minutes.
Learn more about the Majestic.com Backlink Checker and you'll discover what makes it so unique.
Put our free backlink checker service to the test. The free backlink checker provides Trust Flow, Citation Flow, backlink language analysis, Follow/NoFollow counts, number of outbound links, backlink history, and a summary of top anchor texts.
Your Website Should have a Varied and Natural Backlink Profile
Backlinks are an important part of every SEO strategy. Search Engines analyse the backlink data and determine rankings based on the quality, not on the quantity of backlinks. High quality backlinks will carry more weight than backlinks from low-quality websites.
Ensuring your backlink profile is strong requires a link building strategy capable of delivering on-topic quality backlinks from reputable websites. Search Engines invest a considerable effort into understanding the nature of backlinks and analysing where they come from and whether they matter to the reader.
Backlinks are a Storehold of Value
Backlinks are a medium of exchange between two websites. The transferor is a website seeking additional relevant resources of interest to the reader. The transferee is a potential resource providing additional on-topic information that will increase the quality of the transferor and by doing add value.
The Transferor of a Backlink Seeks Expertise, Authority and Trust
Search engines set quality standards to deliver the most relevant information to a user, based on their intent. Backlinks contribute to the quality of a dataset or information of a page. In fact, outbound links (implemented by the transferor of the backlink) should add value by referring the user to another resource and by doing so, create a network of knowledge that ultimately adds value to the page. Outbound links will influence the level of Expertise, Authority and Trust of that page: outbound links have a direct impact on Page Quality.
The Transferee of a Backlink Seeks Link Equity
Inbound links from a transferor will identify the transferee as a supporting source of supplementary content to further enrich the user experience. Inbound links increase link equity.
Backlink Profile Analysis
All of this may seem like a complex, invisible web of concepts, difficult to understand and close to impossible to see. The Majestic Backlink Checker provides a dataset of backlinks pointing to your website, or those of your competitors. You can identify influencers, authorities and discover the best backlinks your competitors are enjoying.
A backlink profile report created with Majestic provides you with incredible data. The data you need and use will depend on the level and depth of the analysis you want to undertake. Depending on your needs, you will opt for the Historic Index or the Fresh Index.
The Historic Index contains all the backlinks that Majestic has found since 2006. This data is an incredibly valuable Link Intelligence Resource for many types of analyses and research.
The Fresh Index, on the other hand, contains only backlinks discovered in the past four months. Data from the Fresh Index is ideal if you're only interested in recently acquired backlinks or if you're researching a new competitor who hasn't been around for very long. No matter which index you choose, a backlink profile report from Majestic is an invaluable tool for Link Building activities and Digital PR initiatives.
Your backlink profile is one of the most important aspects of your SEO strategy. By taking a closer look at your backlink profile report, you can gain valuable insights into your website's ranking and visibility on the search engines. With a quick pause to gather your thoughts and a couple of clicks, you can take control of the data in the report and pinpoint link building opportunities and business intelligence. Understanding your backlink profile is essential to improving your website's rankings and visibility in the search engines. In addition, you can use your competitor's backlink profile data to identify networking opportunities and build backlinks. By taking control of your backlink profile, you can ensure that your website meets its potential in search engine rankings.
Analysing Backlink Data
Backlink checker is the SEO tool for analysing backlink profiles. It lists all of the places on the internet where we have found a link to a certain website (referring domains) or webpage (URL). This data isn't easy to find at scale without an SEO tool like Majestic.
Our backlink tool is one of our oldest features and has dutifully served the SEO and link building community since 2009. The backlinks tab in the Site Explorer is where you can presently find a comprehensive range of data for you to create an SEO strategy or collect data for an SEO audit.
Backlink profile analysis can be a challenging task - especially the inexperienced (junior SEOs) and the less technically inclined (Digital marketers):
- What are your objectives?
- Which are the main drivers of this activity?
- Where should you start your analysis?
The answers to these questions depend on your motivations and objectives for looking at the data. Moving on from the initial curiosity to know the backlinks to your website, let's consider three real-life use cases of this data:
- You are a competitor of the website you are looking at and are seeking to plan a link building activity to complement an already existing SEO strategy.
- You are a promoter of a related industry looking for potential up-and-coming businesses or search terms, to help generate local, relevant content.
- You are a business representative and want to ensure they maintain an online share of voice.
One potential source of valuable link intelligence is influencer-finding:
- Who has helped your competitor in the past?
- Can they help with your project?
You can quickly examine all the backlink data in a profile to identify prominent experts with filters. Filters are located in the area of the menu highlighted in red below:
Filters have many options, and they are all there to help you accurately pinpoint the data you need most.
One way to identify influencers is using the Title filter to identify prospects from the 140 sites in the previous screenshot. This filter will let you search the page titles of your backlinks. For example, by entering blog into the text box next to the contains selector will produce a short list of results containing the word “blog” in the page title.
Other relevant Title searches to explore this backlink profile could be:
- Review - in the context of a service or product, this can be a great term
- Top - this will capture "Top 20", "Top 5", etc. Tip using the SPACE key on your keyboard after a keyword will ensure that there is a word match as an ending to a word
- Best - there are many words that can be generated from a thesaurus and used to this end.
Evaluate Link Building Prospects
Analysing the backlink profiles of your competition can help understand their strategy. With Backlink Checker you can easily identify their top quality backlinks. To do this Majestic provides three proprietary metrics to measure and compare the quality of backlinks:
- Trust Flow: measures the quality of a backlink
- Citation Flow: measures the quantity of backlinks
- Topical Trust Flow: measures the context of a backlink.
These powerful metrics allow you to immediately assess referring domains and web pages with a score in the range 0-100 on a logarithmic scale.
Filter by Trust Flow for Quality Backlinks
Trust Flow is a way to measure how close or far away any page on the internet is from a seed set of many millions trusted sites. This metric is similar to the six degrees of separation concept - we calculate exactly how many connections each domain has, and then compare it with all other domains in order determine its level of trustworthiness: The closer a domain name or web page is to this set of trusted sites, the higher the level of Trust.
Filter by Citation Flow to measure quantity
If Citation has a significantly higher value than Trust, this could signal unfair link-building tactics. Again, understanding how these inbound links were obtained or created will help you understand their SEO strategy.
A lot goes into assessing these metrics- not just looking at the numbers, but understanding where the incoming links come from can give us more clarity on whether they are helping or hindering rankings in the Search Engines.
Filter by Topical Trust Flow to measure Affinity
Topical Trust Flow refines backlink analyses by measuring how closely related a website is to various topics on the internet. It identifies the topics associated with the backlinks. A reputable website will attract backlinks from similar niches: a cycling website will get backlinks from outdoor sports and bike shops, travel and tourism, urban cycling websites, local businesses and others that are similar.
We created this metric by classifying a seed set of trusted websites. We divided our taxonomy into more than 800 categories. The closer a website is to a topic, the higher the affinity and the Topical affinity score.
The Majestic Backlink Checker for SEO and Digital Marketing
Whether you're an SEO or a Digital Marketer, our backlink checker provides the data you need for Link Building, Digital PR or Brand awareness.
The Majestic Backlink Checker is an essential SEO software tool that can help you research backlink profiles, plan and monitor Link Building campaigns, help you understand your market and outperform your competitors.
Backlink Checker Free Trial
Choosing a supplier is an important step and changing one is even more so. That's why we offer completely free backlink data. Take Majestic for a test drive, and get access to cutting edge Link Intelligence not only for your own website, but also those of your competitors.
Check Out Today's demo websiteFree SEO Tools - Site Explorer Backlink Profile Data
Majestic provide free SEO Tools, backlink profile data with Site Explorer. You can access a changing example of free backlink profile data on Site Explorer without signup or validation. We've made this easy to access - just press the orange search icon on the homepage.
The SEO Tools in Site Explorer have a low price of entry, included on the Lite plan at just $49.99 per month. For more details of the subscriptions on offer, please visit our plans and pricing page to view without commitment.
* Access to some SEO tools or resources on Majestic.com are dependent on plan and resources.