Which Insights Can Pages Provide?

1. Knowing which pages are important helps you prioritise your content management strategy. Making sure your top pages remain topical is an important SEO strategy to maintain and increase the authority of a website.
2. With Pages, SEOs enjoy availability of important data on the relevance of a website page-by-page.. Pages provides a snapshot that looks inwardly to see the most linked-to pages. This data gives a great insight into what people have found interesting from your site and has generated backlinks.
3. Pages identifies which content is popular on a website based on the quantity and quality of backlinks. Trust Flow determines the authority of the incoming links, while Citation Flow evaluates the quantity of these backlinks. Topical Trust Flow determines the relevancy of these backlinks within specific verticals for you to see in which industry sector the incoming links have influence.
4. The list of top pages provides the most important URLs that have external pages linking to them. If the URLs are ordered based on the number of referring domains, you immediately get an idea of which pages are most interesting to other writers on the Internet.
5. Flow Metric scores are available for every page in the Pages Section of Site Explorer. When pages have high flow metric scores but are ordered lower in the list, they carry significant weight but are not being linked to by many sources. In these cases, running a digital PR campaign around this existing content with high flow metric scores is a good SEO Strategy to attract new backlinks instead of writing new content from scratch.
6. Pages provides insights from backlink profiles of any site - not just your own. For example, by looking at a competitor's top pages, you can see the most linked pages and find articles with considerable authority. This knowledge provides strategic insights into your competitor's SEO Strategy and will also provide insights on the most associated terms with these pages, their Flow Metric scores, and Topical relevance. With Pages you can find answers to questions such as:
   • How does your backlink profile compare with that of your competitors?
   • Is it what you would have expected?
7. Knowing your backlinks for the most powerful pages of your website is important. This consideration leads to another question: why are they linking to me? Making sure you keep a tab on the top pages of your site, who is linking to you and why, can be an important part of your online reputation management. While it's normal for most sites to get an odd few links you don't recognise – a sudden surge of off-topic backlinks can be worth investigating.
8. Pages will help with your internal linking strategy. Knowing which are the strongest pages with the most backlinks can help re-assess your internal linking strategy. For example, you could identify the weakest pages on your website regarding rankings and performance and direct backlinks to them from these authoritative pages, provided they are topically related. With this insight, you could also identify the most relevant keywords for these Pages. Then, you could research your Search Console Data to identify which pages have generated impressions and clicks for those relevant keywords which are not your top pages. You can then create backlinks to your top pages using relevant search terms from Search Console as anchor text and boost your top pages.
9. Majestic provides a detailed mapping of how web pages link to one another. Pages data can be used to find broken backlinks to well-linked pages. Knowing what pages are returning a 404 error on a site and having an effective strategy to deal with them will improve the user experience and increase conversion rates compared to a site without a 404 Strategy. Another way to use Pages is to configure the optional filters to easily identify important pages with 404 errors. To find which of your top pages may return 404 errors, choose the "HTTP 404 Not Found" option from the crawl result filter, as shown below.