Majestic

  • Site Explorer
    • Majestic
    • Summary
    • Ref Domains
    • Backlinks
    • * New
    • * Lost
    • Context
    • Anchor Text
    • Pages
    • Topics
    • Link Graph
    • Related Sites
    • Advanced Tools
    • Author ExplorerBeta
    • Summary
    • Similar Profiles
    • Profile Backlinks
    • Attributions
  • Compare
    • Summary
    • Backlink History
    • Flow Metric History
    • Topics
    • Clique Hunter
  • Link Tools
    • My Majestic
    • Recent Activity
    • Reports
    • Campaigns
    • Verified Domains
    • OpenApps
    • API Keys
    • Keywords
    • Keyword Generator
    • Keyword Checker
    • Search Explorer
    • Link Tools
    • Bulk Backlinks
    • Neighbourhood Checker
    • Submit URLs
    • Experimental
    • Index Merger
    • Link Profile Fight
    • Mutual Links
    • Solo Links
    • PDF Report
    • Typo Domain
  • Free SEO Tools
    • Get started
    • Backlink Checker
    • Majestic Million
    • Browser Plugins
    • Google Sheets
    • Post Popularity
    • Social Explorer
  • Support
    • Blog External Link
    • Support
    • Get started
    • Tools
    • Subscriptions & Billing
    • FAQs
    • Glossary
    • Style Guide
    • How To Videos
    • API Reference Guide External Link
    • Contact Us
    • About Backlinks and SEO
    • SEO in 2025
    • The Majestic SEO Podcast
    • All Podcasts
    • What is Trust Flow?
    • Link Building Guides
  • Sign Up for FREE
  • Plans & Pricing
  • Login
  • Language flag icon
    • English
    • Deutsch
    • Español
    • Français
    • Italiano
    • 日本語
    • Nederlands
    • Polski
    • Português
    • 中文
  • Get started
  • Login
  • Plans & Pricing
  • Sign Up for FREE
    • Summary
    • Ref Domains
    • Map
    • Backlinks
    • New
    • Lost
    • Context
    • Anchor Text
    • Pages
    • Topics
    • Link Graph
    • Related Sites
    • Advanced Tools
    • Summary
      Pro
    • Backlink History
      Pro
    • Flow Metric History
      Pro
    • Topics
      Pro
    • Clique Hunter
      Pro
  • Bulk Backlinks
    • Keyword Generator
    • Keyword Checker
    • Search Explorer
      Pro
  • Neighbourhood Checker
    Pro
    • Index Merger
      Pro
    • Link Profile Fight
      Pro
    • Mutual Links
      Pro
    • Solo Links
      Pro
    • PDF Report
      Pro
    • Typo Domain
      Pro
  • Submit URLs
    • Summary
      Pro
    • Similar Profiles
      Pro
    • Profile Backlinks
      Pro
    • Attributions
      Pro
  • Custom Reports
    Pro
    • Get started
    • Backlink Checker
    • Majestic Million
    • Browser Plugins
    • Google Sheets
    • Post Popularity
    • Social Explorer
    • Get started
    • Tools
    • Subscriptions & Billing
    • FAQs
    • Glossary
    • How To Videos
    • API Reference Guide External Link
    • Contact Us
    • Site Updates
    • The Company
    • Style Guide
    • Terms & Conditions
    • Privacy Policy
    • GDPR
    • Contact Us
    • SEO in 2025
    • The Majestic SEO Podcast
    • All Podcasts
    • What is Trust Flow?
    • Link Building Guides
  • Blog External Link
    • English
    • Deutsch
    • Español
    • Français
    • Italiano
    • 日本語
    • Nederlands
    • Polski
    • Português
    • 中文

SEO in 2023

SEO in 2023 was launched on 6th December 2022. This time we asked ONE HUNDRED AND ONE! of the world's leading SEOs to share their number one actionable tip for 2023.

While it can be argued that the principles of good, solid SEO tend to remain the same, unless you stay on top of the constant flow of evolving algorithm updates, the coding and technical updates required to help search engines quickly and clearly understand what you've published, and the ways in which you can continue to improve on how you serve your users, you're going to find it tougher and tougher to compete with your competitors as time goes by.

SEO in 2023 is a multimedia series, available as a book, podcast and video series.

SEO in 2023 book cover
More in this series
 
2025
 
2024
 
2022

We've updated this page following the full release of SEO in 2023 to contain more information about the book, and story behind it. We would like to thank the contributors to SEO in 2023 for the leap of faith in helping us launch the first book. SEO in… has become an ongoing contribution to the community which Majestic is proud to facilitate. At time of writing we are entering the fourth year of publication, SEO in 2025.

All contributions in SEO in 2023 are available free to watch, and read via the Majestic Podcasts content library. Links to individual contributions are also available below. There's a lot to explore - some of it will already be top-of-mind. Other elements will be waiting for you to discover.

2023 additional insights podcast cover with logo

Additional Insight: Revisit your website’s Information Architecture strategy

Yagmur Simsek - 10 May 2023

Yagmur Simsek recommends revisiting your website information architecture to prioritize technical and on-page SEO improvements.

View Episode See all bonus episodes

The SEO in 2023 book is split into 12 chapters listed below:

Chapter 1 Key Considerations

Chapter one intends to provide an overview of what's changed and where SEO is going in general.

  • Martin MacDonald - Adapt to the new world and create richer content
    Having richer content and good media assets is a must if you want to compete on the SERP of tomorrow
  • Myriam Jessier - Embrace change
    Outlines the importance of navigating rapidly transcending market conditions with a willingness to embrace change and a desire to keep educating yourself and those you work with.
  • Izabela Wisniewska - Build quality, trustworthy brands
    You shouldn't focus strictly on SEO in isolation. Focus on building trustworthy brands and very good websites - and shouting about it.
  • Cindy Krum - Optimise beyond traditional blue-link rankings
    Optimise beyond normal blue links.
  • Itamar Blauer - Think sustainably about SEO based on your/your client's website and capabilities
    Use common sense and long-term thinking to make the most of what you are capable of and demonstrate your particular expertise.
  • David Iwanow - Cut through the noise
    Tips on how to stand out and make yourself heard through all the noise you'll be competing against in 2023.

Chapter 2 Auditing

What drives technical success in 2023 and what you should be looking out for that may harm your technical success

  • Andy Drinkwater - Technical SEO matters
    Look at some of the more popular issues that arise in technical SEO, and make sure that you are addressing them.
  • Rebecca Berbel - Regularly monitor your website
    Regularly monitor your website and keep yourself up-to-date on performance so that you can develop a well-informed strategy.
  • Montserrat Cano - Audit your website frequently
    Audit your website regularly in 2023 as a way to be more strategic, and provides guidance on what you should be focusing on during your audits and when you should be doing them.
  • Olga Zarr - Go the extra mile with research, audits, and content creation
    Go the extra mile when conducting website SEO audits and creating content in 2023, do not rely on just a few tools and tactics.
  • Bill Hartzer - Clean up your website
    Start cleaning things up to make sure your current website is at its best.
  • Brenda Malone - Be selective about scripts, tags and other code items
    Third-party tag governance is going to be crucial in 2023 to maintain performance-compliant websites.
  • Charlie Williams - Review your content quality (or lack thereof) through content inventory
    By using convent inventories in 2023, SEOs can better understand the content quality that you are currently delivering across your entire website.
  • Olesia Korobka - Prepare for the worst
    Prepare for the worst but hope for the better, so that you know your website can weather the inevitable storms that will arise in 2023 and beyond.

Chapter 3 Content Structure

Why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines

  • Taylor Kurtz - Core Web Vitals and content quality
    Google's algorithm changes mean SEOs should avoid churning out content for the sake of it in 2023. Focus on your customer experience.
  • Jake Gauntley - Focus on building your expertise, authoritativeness, and trustworthiness (EAT)
    Focus on flexing expertise, authority, and trustworthiness online.
  • Gemma Fontané - Work on Expertise, Authority, and Trustworthiness
    Focus on creating content for human users that demonstrates EAT in 2023.
  • Eric Enge - Build a content plan to properly leverage the entity maps for your market space
    Advice on how to keep up with Google's constant evolutions by focusing on mapping out your customer journeys so that you are constantly growing as well.
  • Jamie Indigo - Craft fact-based content that maps to the search engine's understanding of entities
    Creating fact-based content will help SEOs to remain trustworthy in 2023.
  • Isaline Muelhauser - Treat translations like languages and your audience like humans
    Your approach to translations will greatly affect your SEO results in 2023.
  • Sarah McDowell - Putting people first
    Invest in the power of putting people first in 2023 so that you are creating content and optimising your site for users rather than search engines.
  • Lidia Infante - Go headless
    Go headless without losing your head and understand that the world of SEO has become about much more than just the search bar.

Chapter 4 Targeting

Why intent matters and how to focus your efforts on reaching the right person at the right time

  • Sante J. Achille - Think like a machine
    Thinking like a machine, and challenging yourself to truly understand the inner workings of today's algorithms, can reap massive dividends in 2023.
  • Mark Williams-Cook - Zero-volume keywords
    It's important to build most of your content research around zero-volume keywords and intent proximity, rather than monthly search volume and related keywords.
  • Nitin Manchanda - Matching demand with supply
    SEO is a demand-based growth channel, and that through this way of thinking you can open yourself up to new opportunities and better target potential users in 2023.
  • Jessica Maloney - All-around search intent
    All-around search intent will be more important than ever in 2023 and that understanding what your users actually want is the key to creating successful websites.
  • Andrew Cock-Starkey - Remember the importance of intent
    Think more deeply about the concept of intent, and all of the different areas of SEO in which intent is so important.
  • Julia-Carolin Zeng - Look more closely at intent
    What is the intent behind the keywords that you are creating content for? What is the user actually trying to do when they are typing it into search?
  • Irina Serdyukovskaya - Create or update your content to satisfy user intent
    Content is still king. You need to be more specific about the type of content you create and understand what your users are actually looking for.

Chapter 5 Content Planning

The key elements to incorporate as part of a content strategy

  • Kevin Gibbons - Have a clear content strategy and invest in content the right way
    A series of steps on how to have a clear content strategy, making sure that your content is actually engaging your customers in the right way.
  • Ian Helms - Quality over quantity
    Quality over quantity will matter more than ever in 2023. Be hyper-focused on delivering the kind of quality that Google is actually looking for.
  • Sara Taher - Create quality content and topical authority
    Three key areas that you need to focus on in 2023: content, context, and control.
  • Marco Bonomo - Focus on content quality and FAQs
    Focus on content and content strategy, specifically designed to please and delight your users.
  • Andrea Paternostro - Perform a content consolidation audit
    Outlines a four-step process that will help SEOs in 2023 to consolidate their content and strike a balance between freshness and intelligently reclaiming existing content.
  • Paige Hobart - Better understand what you are producing and why
    Implores SEOs in 2023 to have a more focused idea of exactly what you are producing, why you're producing it, and what it is supposed to be doing for you.
  • Gus Pelogia - Get more buy-in from stakeholders
    Invest more time getting the buy-in that they need by communicating with stakeholders, giving your projects a chance to actually work out in the way that you hope.
  • Eilish Hughes - Demonstrate excellence at what you do
    Put your best foot forward and demonstrate both excellence and honesty with your content. Avoid taking actions just because everyone else is doing so.

Chapter 6 Content Production

What to include in your content specifically, and what type of content works best

  • Koray Tugberk GÜBÜR - Focus on information responsiveness rather than just information retrieval
    Focus on information responsiveness rather than just information retrieval.
  • Nikki Halliwell - In-depth answers will be favoured over one-sentence answers
    Look for keywords with a high number of impressions and reveals other opportunities for making sure you are providing in-depth answers to the right questions.
  • Adelina Bordea - Create powerful content for even the smallest searches
    Keep up with the competition. You need to be generating truly powerful content - no matter what size of search you are targeting.
  • Eva Cheng - The power of reactive PR
    Never underestimate the power of reactive PR - this type of work can make a big difference for your SEO in 2023.
  • Chima Mmeje - Prepare to compete with AI-generated content
    Be ready to beat out those who rely on AI-generated content by using AI to your advantage.
  • Lily Ray - Expand your content strategy into other formats
    Expand your remit into new formats and take advantage of what Google and other search engines have to offer in order to stay ahead of the curve.

Chapter 7 Guide the Bots

How to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content

  • Jason Barnard - Treat Google Like a Child
    Treat Google like a child and make sure that you are educating that child about who you are and what you do.
  • Jono Alderson - Using structured data
    Use structured data to market to machines so that you always have the permission you need to actually access an audience in 2023.
  • Martha van Berkel - Manage your structured data like a financial portfolio
    Handle your structured data like a financial portfolio in five key ways...
  • Suresh Kumar - Don't miss out on metadata opportunities
    The power and importance of metadata to SEOs in 2023. Start getting to grips with the JSON-LD code and apply schema to your pages.
  • Kevin Indig - Faceted indexing
    Indexing facets can actually be a game-changer for an eCommerce or large aggregator site.

Chapter 8 SERP SEO

Why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content

  • Louise Heap - Optimising for the SERP
    SERP optimisation is a key part of SEO in 2023.
  • Navah Hopkins - Get ready for a more dynamic SERP
    Get ready for the dynamic Search Engine Results Page and be prepared to incorporate the two worlds of paid and organic even more in the future.
  • Sara Moccand-Sayegh - Check the SERP and build your personal brand entity online
    Look directly at the SERP for more information about what is actually being shown. Ensure that you are presenting a clear and consistent personal brand identity across the web.
  • Dre de Vera - Create video that ranks on Google
    Highlighting the importance of video for SEOs in 2023 who want to dominate page one in Google.
  • Kristina Azarenko - Make your pages findable by Google
    Make sure your pages are indexed and visible to Google but, equally, you should avoid creating content just for SEO rather than users.

Chapter 9 User Centricity

Why focusing on users is important for SEO and how user experience impacts SEO

  • Filipa Serra Gaspar - Focus on users
    Focus on the user experience as an SEO in 2023. Keep your audience as the central point of everything that you are doing on your site.
  • Maria White - Create a user-centric strategy
    Promotes the value of user-centricity. Understand how to target your strategy to please the right users in the right way.
  • Pedro Dias - Quality and user experience will rule in 2023
    Enhance the user experience and the quality of your content because these are Google's main priorities.
  • Grace Wei Hou - Prioritise the user experience
    Put the experience of your users first when putting together your SEO strategy.
  • Sophie Brannon - Streamline the user experience
    Make the user experience as smooth and streamlined as possible.
  • Olga Tsimaraki - Stop forgetting about your users
    Worry less about the technical side of your websites and focus more on providing helpful content that is accessible and useful for your users.
  • Sara Fernández Carmona - Stay on top of UX best practices
    Embrace the term 'Search Experience Optimisation' and understand that SEO can no longer exist without UX.
  • Billie Geena Hyde - User-focused research
    Use user-focused research to improve search quality thresholds in 2023 and make sure that what you are putting online site is fulfilling the needs of your users.
  • Becky Simms - Be more human
    By being more human you can have greater success as an SEO in 2023. Consider the motivations of your users when developing your SEO strategy.
  • Ulrika Viberg - Have a more user-centric holistic approach
    Focus on what the user wants in 2023. Work together with traditional marketing, digital marketing, and the UX team to improve the customer experience through your SEO.
  • Miracle Inameti-Archibong - What are people saying about you?
    SEO is becoming more about what people say about you and not what you say about yourself.

Chapter 10 Links

What link building looks like in 2023 and how to optimize your internal links

  • Natalie Arney - Reap the full impact of link acquisition by having a sound site
    SEOs in 2023 should be reinforcing the three pillars of tech, content, and links, and getting those pillars working in tandem to make sure your website is as sound as possible.
  • Bibi Raven - Don't let the state of your site hold back your link building strategy
    Do not limit yourself by feeling trapped in your link building strategy.
  • Debbie Chew - Diversify your tactics and create a network for link building
    Highlights effective link building as the key area for 2023 but also cautions against ignoring the other aspects of SEO, like content and technical SEO.
  • Andor Palau - Focus on accuracy and work precisely
    Worry less about the next shiny object and focus more on accuracy.
  • Jan-Willem Bobbink - Optimise your internal links
    Spend more time optimising your internal links and thinking about best practices where 95% of websites could see significant benefits.
  • Christina Ehrensberger - Use an API for intelligent internal link building
    Use internal linking API to power the logic behind the internal linking modules within your site in 2023.

Chapter 11 Local SEO

How Google Business Profile is changing and thoughts around location schema

  • Greg Gifford - Optimise the 'heck' out of your Google Business Profile
    Espouses the value of your Google Business Profile. That profile should be the cornerstone of everything you are doing in local SEO
  • Claire Carlile - UTM tag up everything in your Google Business Profile
    If you're a local business and you have access to a Google Business Profile, you should Urchin Tracking Module (UTM) tag up all of the links from your business profile.
  • Dixon Jones - Optimise for augmented reality with location schema
    Emerging opportunities in the augmented reality space for SEOs in 2023.

Chapter 12 Integrate

How you can be more effective at SEO by working more closely with other digital marketing channels

  • William Álvarez - Have SEO in place to see returns on paid media campaigns
    Invest in SEO as preparation for what's ahead rather than a reactionary tool. Utilise an omnichannel approach instead of funnelling their budget into isolated paid campaigns.
  • Krzysztof Marzec - Use knowledge from Google Ads to boost your SEO (and vice versa)
    Take advantage of the knowledge you can gain from Google Ads to improve your SEO efforts, and vice versa.
  • Joseph Kahn - Harmonize all channels and ranking signals into one repeatable formula
    Have all of your social media and marketing channels in alignment in 2023 - before you think about getting your content out there.

Chapter 13 Think Outside the Box

Opportunities that could radically change the way that you do SEO over the coming year

  • Eli Schwartz - Think about search engines other than Google
    Think beyond Google as the only search engine that matters in 2023 and open up your horizons by focusing on the user and not the algorithm.
  • Crystal Carter - Pay more attention to visual search
    Focus more on the visual side of search and promoting the overall brand in 2023, rather than dwelling on keywords.
  • Mufaddal Sadriwala - Get started with Web Stories
    Start understanding the basics of how to create Web Stories, why they are important, and where they can be visible.
  • Nick Wilsdon - Use edge/CDNs to stitch together and publish content and build SEO results
    Utilise the edge in 2023.
  • Barry Adams - The future of technical SEO is SEO on the edge
    Look at doing SEO on the edge - take advantage of the power of the CDN.
  • Lazarina Stoy - Utilise Google Cloud's APIs
    Highlights the virtues of Google Cloud's many different APIs as a way for SEOs in 2023 to build on your analysis and better understand the work that you are doing.
  • Bastian Grimm - Get your head around AI
    No longer be ignorant about the way AI and machine learning are impacting the online environment in 2023.

Chapter 14 Analytics & Testing

What to measure, how to measure it and how to improve what you do through testing

  • Rasida Begum - Understand your data
    By better understanding your data, you'll be more successful as an SEO in 2023. Start looking at how your data can be compared and delve deeper below the surface.
  • Adriana Stein - Do not obsess over rankings, but relevant content
    As the Google algorithm is always changing, SEOs should not rely as much on those signals in 2023 but focus on establishing themselves as trustworthy sources.
  • Jess Joyce - Measure everything that you can and build on what you have
    Make the most of all the data and metrics that are currently available in 2023 and measure whatever you can, to make continuous improvements based on what is already in place.
  • Natalie Slater - Get comfortable with GA4
    Stop sticking your heads in the sand and migrate over to GA4 as soon as possible.
  • Pam Aungst Cronin - Is Data Studio better than GA4?
    The future of SEO in 2023 no longer revolves around traditional SEO tricks, but rather changing how you look at your metrics. Move to Data Studio for your reporting and relying less on GA4.
  • Kaspar Szymanski - Preserve and utilise your web server logs
    Preserve and analyse your server logs so that you can understand more about what is actually happening on your site.
  • Begum Kaya - Wear the data science hat more often
    Expand your remit in 2023 and start acting more like data scientists so that you can be ready for the data revolution.
  • Omi Sido - Use BigQuery (SQL) to create your own SEO tool
    Every website needs unique SEO in 2023. BigQuery is currently the best way to get a holistic picture of what is happening in your space online.
  • Emily Potter - Test smarter and with more frequency
    Keep testing more often with more efficiency. Work alongside your product teams to make the most of this information.
  • Si Shangase - Use a test and learn approach to define your business objectives
    Get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can look to the future, confident in the knowledge of what does and doesn't work.
  • Luis Rodriguez - Keep trying new things
    Keep experimenting to keep up with Google's changes - and do not give up after just a few tries.

Chapter 15 Evergreen Advice

Key elements that you shouldn't forget about - and if all else fails, how to find a new SEO job!

  • Nik Ranger - Don't forget the basics
    Remember the basics and stop committing cardinal sins in the areas of crawlability, rendering, indexability, ranking, and conversions.
  • Helen Pollitt - Perfectionism is the enemy of progress
    Stop striving for perfection and trying to tick every box. Instead, pay attention to nuance and looking for ways to be more forward-thinking.
  • Tevfik Mert Azizoglu - The relationship between content and search intent
    Be aware of how the content that you create is relating to the intent of the users that are searching for it.
  • Kerstin Reichert - Roll up our sleeves and do the manual work
    Stop relying so heavily on tools to tell you what to aim for, - do the manual work yourself to identify what really matters to you.
  • Aleyda Solis - Set an SEO quality assurance framework
    Tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror stories.
  • Fili Wiese - Stand out
    Advice on how to stand out from the crowd, improve the quality of your content, and ensure that your pages are a step above the competition.
  • Orit Mutznik - Tailor your CV to every job
    Advice for SEOs looking to stand out in the job market in 2023. Highlight all your previous SEO wins and avoid sending generic CVs if you want to land your dream role.
2023 additional insights podcast cover with logo

Additional Insight: Revisit your website’s Information Architecture strategy

Yagmur Simsek - 10 May 2023

Yagmur Simsek recommends revisiting your website information architecture to prioritize technical and on-page SEO improvements.

View Episode See all bonus episodes

Choose Your Own Learning Style

Book iconBook

This is our favourite. Sometimes it's better to sit and relax with a nice book.

The best of our range of interviews is available right now as a physical copy and eBook.

Amazon US Amazon UK

Podcast iconPodcast

Maybe you are more of a listener than a watcher, or prefer to learn while you commute.

The SEO In... Series, featuring SEO in 2023 is available now via all the usual podcast platforms

Spotify Apple Podcasts Audible

Webinar iconVideo

If you like to get up-close with your favourite SEO experts, these one-to-one interviews might just be for you. You can access content from the links above, or FREE via Majestic Podcasts. The hub is packed with advice and discussion from SEO experts.

If YouTube is your thing, you can watch all of the SEO in 2023 episodes, FREE, on our dedicated SEO in 2023 playlist.

youtube Playlist Icon

Conclusion

If you've managed to read every single piece of advice in SEOin2023 thus far, congratulations! You've absorbed many SEO tips that will hold you in good stead throughout 2023 and beyond.

Which tips are right for you?

But what's next? You need to decide on which tips are right for you - which tips you should run with, and which tips aren't the best use of your time at the moment.

How do you decide? It's a combination between your personal passions and abilities, where you see your career going, what industry you're working in at the moment, the current strengths and weaknesses of you company's SEO, and where your current knowledge gaps are.

Take a few of the tips in the book and run with them - don't attempt to try to implement everything, or you won't do a great job at anything.

Why not get started by selecting a single tip from each chapter of the book and run with that? After you select the tips, learn more about them, and then implement them in your ongoing SEO strategy, before reviewing their ongoing value.

Of course, the tips that are right for you are unlikely to be the same tips chosen by another SEO - and that's the way that it should be. Nobody's circumstance is exactly the same.

For example, the following are the tips from each chapter that you might personally gravitate towards:

(Note. We're not necessarily suggesting that you should select these tips in particular - you should select tips based upon your individual circumstance)

  1. Martin MacDonald - Move from SEO'ing for "information retrieval" to SEO'ing for "information suggestion"
  2. Charlie Williams - Review your content quality (or lack thereof) through content inventories
  3. Jake Gauntley - Focus on building out your expertise, authoritativeness and trustworthiness (E-A-T) as a brand
  4. Mark Williams-Cook - Include zero-volume keywords in your SEO strategy
  5. Paige Hobart - Map out what you're creating and why across the entire business
  6. Lily Ray - Expand your content strategy into other formats
  7. Jason Barnard - Google is a child that is thirsty for knowledge and you need to learn to educate it
  8. Sara Moccand-Sayegh - Check the SERP and build your personal brand entity online
  9. Maria White - Focus your SEO strategy on users
  10. Jan-Willem Bobbink - Optimize your Internal Links
  11. Greg Gifford - Optimize the heck out of your Google Business Profile
  12. Joseph Khan - Harmonize all channels and ranking signals into one repeatable formula
  13. Bastian Grimm - SEOs need to get their heads around the wideranging nature of AI
  14. Luis Rodriguez - Keep trying new things
  15. Helen Pollitt - Perfection can be the enemy of progress

After selecting these tips, research each topic more, and for each tip decide if it's something that you should incorporate into my SEO strategy for the coming year.

Now it's your turn to select the tips that resonated most with you!

Thank you

However you decide to use the knowledge contained in their book, thank you so much for being part of SEOin2023.

Remember, if you haven't done so already, we would love for you to join in the discussion. Many highlights of the series have been shared on LinkedIn and other social channels. Following the contributors on social channels, and sharing their insight is an awesome way to show appreciation.

If SEO in 2023 has piqued your interest and you would like more, why not follow our socials? You can find us on LinkedIn @Majestic, Bluesky @majestic.com and @Majestic on X (formally Twitter).

In addition to the "SEO in 2023" free video series above, and the "SEO in 2023" book, SEO in 2023 is captured as a part of the ongoing "SEO in…" podcast series. You can find the links to different media hosts of SEO in 2023 below.

Maybe we can even include you as a contributor in a similar, future series? Here's hoping. Don't be a stranger… let's keep the conversation going!

David Bain

Author, 'SEO in 2023'

Founder, CastingCred.com

EXTRA CONTENT | Watch the Launch Event for bonus tips!

On December 6th 2022, we hosted a 4-hour book launch webinar, broadcast live on YouTube.

SIXTY-TWO of the book's contributors joined David Bain, and some of them didn't just talk about their Number One actionable top for SEO in 2023, but they also shared a second (and sometimes a third!) tip for SEO in 2023.

Watch the livestream recording, or read the livestream launch transcript, for even more SEO tips - ones that you won't find in the book.

Watch Read

About David Bain

David Bain

SEO in 2023 is a collaboration between Majestic, B2B Podcast & Video specialists Casting Cred and the wider SEO community.

Casting Cred Founder, David has published a number of books in the "marketing" genre. In addition to the "SEO in" series of SEO books for Majestic, Davids credits extend to "Digital Marketing in 2017", and "Marketing Now".

David's skills go beyond publishing. He started his first podcast in 2006, building up to the launch of Digital Marketing Radio in 2014. This became a very successful show, generating 20,000 downloads a month and featuring as one of the most popular pod-casts on the topic of "digital marketing".

Discover more about David Bain at DavidBain.com

Also in the Series

SEO in 2023 is the first part of a multi-year series of books and online multimedia. We host a range of interviews and panel events with SEO Experts in our content Library. You may also be interested in the most recent book "SEO in 2025", or the ongoing series of Majestic SEO panel webinars.

If you liked SEO in 2023, try:

SEO in 2025 SEO in 2024 SEO in 2022

SEO in 2022 book cover SEO in 2023 book cover SEO in 2024 book cover SEO in 2025 book cover

Could we improve this page for you? Please tell us

Fresh Index

Unique URLs crawled 336,011,352,754
Unique URLs found 757,982,995,318
Date range 22 Jan 2025 to 23 May 2025
Last updated 1 hour 10 minutes ago

Historic Index

Unique URLs crawled 4,502,566,935,407
Unique URLs found 21,743,308,221,308
Date range 06 Jun 2006 to 26 Mar 2024
Last updated 03 May 2024

SOCIAL

  • LinkedIn
  • YouTube
  • Facebook
  • Bluesky
  • Twitter / X
  • Blog External Link

COMPANY

  • Flow Metric Scores
  • About
  • Terms and Conditions
  • Privacy Policy
  • GDPR
  • Contact Us

TOOLS

  • Plans & Pricing
  • Site Explorer
  • Compare Domains
  • Bulk Backlinks
  • Search Explorer
  • Developer API External Link

MAJESTIC FOR

  • Link Context
  • Backlink Checker
  • SEO Professionals
  • Media Analysts
  • Influencer Discovery
  • Enterprise External Link

PODCASTS & PUBLICATIONS

  • The Majestic SEO Podcast
  • SEO in 2025
  • SEO in 2024
  • SEO in 2023
  • SEO in 2022
  • All Podcasts
top ^